Drivers in Hampshire and the Thames Valley are being urged to stick to the speed limits on all roads.
The message is part of a week long campaign starting today, which'll see officers out and about raising awareness of the dangers of speeding.
Our regional police forces are joining in with a UK and Europe wide initiative, aimed at raising awareness of speeding and the problems it can cause.
Officers say these are some of the key facts surrounding speeding on our roads at the moment:
- Speed is one of the main factors in fatal road collisions
- The risk of death is approximately four times higher when a pedestrian is hit at 40mph than at 30mph
- Fatal accidents are four times as likely on rural “A” roads as urban “A” roads
- If drivers slowed down on average by only 1km/h, about 1300 road deaths per year could be prevented, among them about 800 on rural roads, some 400 on urban roads and around 80 on motorways.
- 60 per cent of fatalities occur on rural roads and more fatalities per mile than on urban roads or motorways.
- Top contributory factor to KSIs on rural roads is ‘loss of control’, often associated with speed.
- Young male drivers aged 21 to 29 are most at risk of speeding.
Sgt Rob Heard, from the Roads Policing Unit in Hampshire and Thames Valley said:
“People need to realise it’s a speed limit and not a target so it may be more appropriate to travel at a lower speed depending on the road conditions for their own safety. Drivers can become complacent about roads they are familiar with, causing them to be less alert to the road, and drive at a faster speed.
“A few miles an hour over the speed limit or travelling at inappropriate speed can have catastrophic upon road users and their families, many of whom also suffer lasting a profound consequences from collisions where a loved one has been killed or seriously injured. Excessive speed will reduce the time you have to react to a hazard and further the distance it takes for you to stop.”