A video's encouraging people in Wokingham to shop local this Christmas.
The Town Council's newly launched campaign features familiar faces and market traders, who are passionate about the area's future.
The first video, titled 'All we want for Christmas is you', encourages shoppers to help businesses through the ongoing building works by heading to the town centre to buy their festive gifts.
The Town and Borough councils have joined together with the Wokingham Business Association to fund the new campaign, partly in response to the difficulties facing traders during the Market Place improvement works.
Town Councillor, Gwynneth Hewetson, said:
"Wokingham is all about its personalities and that's why we think the best people to promote it are those personalities. I would urge everybody to have a look at these videos and, once you've done so, I am sure you'll be inspired to visit Wokingham for a shopping spree or evening out."
Jax Rixon, Owner of TG Art Gallery, said:
"I took part in this video because I passionately believe that Wokingham is a good place to be. Your support is of utmost importance to ensure that independent retailers are here when all the work is done. Please work with us, take the time to come into town, there is plenty of parking and plenty of us independents with great products for Christmas."